An empirical study of values, attitudes and future plans. 4th edition with a focus on "Digitalisation"

An empirical study of values, attitudes and future plans. 4th edition with a focus on "Digitalisation"

The study "Germany’s next generation of business owners" forms part of a long-running research project for which the Friedrichshafen Institute for Family Entrepreneurship | FIF at Zeppelin University carries out regular data surveys across Germany on behalf of the Foundation for Family Businesses.

357 representatives of the successor generation aged between 16 and 40 were interviewed for the latest study. This survey is therefore the biggest data gathering exercise among potential successors in family businesses in the German-speaking world.

This most recent survey focuses in particular on the question of how the next generation intends to approach the digital revolution. Although only 28 percent are happy with the progress of digitalisation in their parents’ firms, they believed their companies are also strong enough to deal with digital transformation. They want to work closely with customers to grasp the opportunities of digital technology.

Download the study (German)

 

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