One of the aims of the Foundation for Family Businesses is to scientifically analyse the positioning of family businesses on the labour market. In their recruiting practices, these businesses must compete with large multinational corporations with widely spread shareholdings. Family enterprises are often overshadowed by major corporations, both in the media that are relevant for job applicants and at recruiting fairs.
Given this situation, the Foundation for Family Businesses, several family enterprises and the Entrepreneurs Club have established the Family Business Career Day. The Entrepreneurs Club holds these events exclusively for family businesses. They take place several times every year at family businesses in locations all around Germany. The Foundation for Family Businesses supports these recruiting events with surveys and studies (only in german) on the topics of employer branding and the retention of skilled staff.